Sales and Marketing What is more difficult? Compiling or analyzing various kinds of market data (product evolution, customer buying behaviour)? Preparing or verifying competitive market analyses? Developing or effectively responding to an accurate portrait of the industry’s evolution? Designing or developing techno-strategic studies on the most attractive product applications? Depending on your answers, you might want to consider a career in either sales or marketing. These two fields are interdependent and always go hand in hand. The key to success is to effectively and efficiently respond to customers’ needs with imagination, intuition and strong proposals, working closely with Alcan’s development and production teams. Who are they? Key account managers, strategic marketing managers, product managers.

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